4 Ways to Track Traffic from Pinterest in Google Analytics

March 24th, 2012How-To's • Pinterest • Social Networking0 Comments

Pinterest has seen rapid growth since its launch. Renowned as one of top 100 new sites, Pinterest has recorded 11.7 million unique visitors from U.S. For bloggers and niches sites, Pinterest has become one of the major sources of traffic. Unfortunately, there are not much tools available to exactly calculate how many users are being directed from Pinterest to your blog. Similarly, one might be eager to find out which and how many images from his post are being pinned! Google Analytics provide you opportunity to find answers to these questions.

Want Pinterest Invites? Click here to know more about the current hottest trend!

Here are the 4 ways by which you can track traffic from Pinterest in Google Analytics:

Referral Reports

This is an usual way to track traffic to your website from third party resources. Go to Traffic reports on left side panel. In it, click on resources and then on Referrals. A list of all referring sites will appear below graph. If you cannot see contribution by Pinterest in traffic, make use of search box. However, rather than searching each time for Pinterest in list of referrals, you can set a different and exclusive segment dedicated to Pinterest.

With advanced segment it is always easier to track referrals. Just set the Goal Set and you are done! With this comparison of Pinterest results with that of average traffic results will become lot more easier.

You Might Also Like : How To Install Android on Your PC

Custom Reports

Custom reports is another assured way to sense traffic from Pinterest to your website. As the name suggest, custom reports can be “customized” to see specific information related to particular traffic source. A custom reports for Pinterest might include details like Pins that directed back to your website, number of visitors directed from these Pins, how many are new visitors and how many are returning and even %new visits and bounce rates.

Dashboard

Dashboards can be very useful when it comes to tracking down traffic from referrals like Pinterest. Adding different widgets can make Dashboards very informative and useful. While creating dashboard for Pinterest, make sure you add all criteria like daily referrals from Pinterest, bounce rate, time visitors stayed on site and more. Dashboards can help you keep keen eye on Pins that are bringing back traffic and thus make future pins accordingly.

Multi-Channel Funnel

Suppose you are running an e-commerce site and want to know if people have opted product on your site after referral from Pinterest. Now, when user reaches your website through Pinterest and then follows organic path again to buy same product, its organic search that gets credit for purchase referral. This is not being fair to Pinterest, is it? We have a solution!

Multi-channel funnels can be very useful in this scenario. As shown in the image above, choose Assisted Conversions from Multi-channel funnels. Then select Source/Medium as dimension and filter for Pinterest. It will show if Pinterest was last source before organic referral for purchase.

How you are using Pinterest to grow traffic? Whats your stats say?

Incoming search terms:

Pin It